Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress
Rowella | Elegant Flow Maxi Dress

Rowella | Elegant Flow Maxi Dress

Excellent 4.8 / 5 based on 2,500+ reviews
£44.95 GBP Save 47% £84.95 GBP
/
50% OFF

Anniversary Offer
Buy 2 — extra 10% off
Buy 3 — extra 15% off

Free UK delivery with Royal Mail

30-Day Money-Back Guarantee

✓ Loved by 2,500+ women across the UK
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Anniversary Sale Update
Due to high demand during our 25-year anniversary sale, only a limited number of items are left. If you can still click “Add to Cart”, it’s still available.

Looking for a dress that feels light, elegant and effortlessly flattering?

Sometimes dresses look beautiful but feel heavy or don’t move the way you want.

The Rowella Elegant Flow Maxi Dress was designed to combine movement with elegance.

The soft pleated fabric flows naturally with every step, while the defined waist enhances your silhouette without feeling tight or restrictive. The deep neckline adds a feminine touch while still keeping the look refined.

The airy fabric creates a light, flowing effect that moves beautifully, giving you an elegant presence without trying too hard.

No heaviness.
No restriction.
Just a dress that feels light and looks effortlessly refined.

Perfect for occasions, dinners or moments where you want to feel confident, feminine and comfortable at the same time.

Designed to enhance your shape while remaining comfortable throughout the day or evening. 
If you're between sizes, we recommend choosing the larger size for the most flattering fit.

Limited availability — secure yours before it’s gone.

Loved & trusted


by women across the UK

<p><strong>Loved & trusted</strong></p><p><strong><br/>by women across the UK</strong></p>

Use it almost every day now — comfortable, practical and still looks stylish.

Julie W.

<p><strong>Loved & trusted</strong></p><p><strong><br/>by women across the UK</strong></p>

So many compliments already. It fits beautifully and feels effortlessly elegant.

Deborah S.

<p><strong>Loved & trusted</strong></p><p><strong><br/>by women across the UK</strong></p>

Wore this out for lunch and felt instantly put together — comfortable, elegant and easy to wear.

Margaret L.

<p><strong>Loved & trusted</strong></p><p><strong><br/>by women across the UK</strong></p>

The cordless lamp you've been looking for!

Valencia K.

<p><strong>Loved & trusted</strong></p><p><strong><br/>by women across the UK</strong></p>


Absolutely love the quality — feels premium and looks even better in real life.

Sarah M.

<p><strong>Loved & trusted</strong></p><p><strong><br/>by women across the UK</strong></p>

Worth every penny. Elegant, well-made and feels like a truly premium purchase.

Linda H.

Combine and receive up to 25% extra discount!

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Our shop has been family-run in Manchester for 25 years — first by my husband Paul and me, and now by Lottie and me together. Every piece on this site is chosen by hand and packed with care. We’ve always believed in doing things the right way. Not chasing trends — but choosing pieces that feel good, fit beautifully, and last. We still follow one simple rule: If we wouldn’t wear it ourselves, we don’t sell it. Questions about fit, fabric, or care? Feel free to write to us — we’re always here to help.

FAQs

We process orders within 1–2 business days.
Delivery within the UK usually takes 5–8 business days.
A tracking link will be sent once shipped.

Choose your usual UK size.
Between sizes? We recommend sizing up for comfort.
Still unsure? Contact us — we’re happy to help.

Once your order is confirmed, you will receive an email with your order number. To track your order!

You can return items within 30 calendar days of receiving them.

  • Return shipping costs are the buyer’s responsibility.
  • Approved refunds will be issued to your original payment method.

If you experience any issues or have questions, visit our Contact Page to connect with our support team. We’re here to assist you promptly!

30-DAY MONEY-BACK GUARANTEE

We offer a 30-day return period. Feel free to return any item within 30 days if you are not completely satisfied.

FREE DELIVERY

We offer free shipping incl. Track & Trace to the United Kingdom!

SECURE PAYMENT

At
Victoria & Paul Manchester, you can securely and conveniently pay for your order using credit card.